Sui Generis: Logo & Branding
Sui Generis came to me as a new law education program, with a focus in writing, that was preparing to launch. Since their audience is students, the brand needed to be fresh and modern, but still professional. I developed the logo and branding for Sui Generis, drawing on inspiration from Greek and Roman cultures and their ties to law. After developing a their logo and style guide, these resources were used to design their website and various collateral for the brand.